I created the AMP method to simplify the essential structure that all businesses need to not fail within the first 3 years of business.
AMP – Audience, Message, Product. In that order. Has to be that order or you’ll forever struggle to get traffic and make sales.
Audience – Who exactly are you targeting? This has to be laser-focused. What do they really need, what are their desires, pain points, and what do they think?
Message – What makes your business unique to their needs and desires? Why should they champion your brand? Is the message so evocative they cannot ignore you or even get triggered by you?
Product – Your products are an outcome of understanding the 2 elements above. They solves the need or bring the desire in a way that feels new and unique to them.
I guarantee you started at product?