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WHO IS
paul booth
Paul Booth is a former drug busting [1.1 billion dollar street value seized of Colombian marching powder] member of the British Royal Navy.
10 years on from his service in the military Paul built his own 7-figure sports supplement brand solely from social media traffic. You could say the interrogation training helped him understand humans and how they respond to words.
Since then Paul has helped entrepreneurs and brands start, launch and scale fast and without complexity.
485k in 48 hours for one consultant and 1.3 million in additional revenue with no new clients for a brand are some of the results Paul has helped with.
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"Highly recommended!! Paul's understanding of target niches is simply unmatched. I owned a marketing agency in the past and Paul's knowledge surpassed any expert I had ever employed!!!"
- JAMES CUMMISKEY | PlayersFuel
EARLY LIFE
Paul Booth grew up initially on the south coast of the United Kingdom with his father a British sailor and his mother a sales advisor.
At the age of 8 he was sent off to boarding school, which sounds great. But, the reality is it was super rough. At 11 he was then sent onto military boarding school and learnt rapidly how to persuade humans to do what he wanted [basically to protect his younger brother from beatings].
Looking back it was where Paul started to develop the skills of persuasion and understanding on a deep level of what audiences actually wanted, needed and desired.
Paul scrapped through school due to his only interest being sport and more sport, with teachers continually saying “you’ll amount to nothing”.
Post school Paul joined the military and in a 16-year career, he got to a senior engineering position and was managing 60 men and 250 million dollars worth of British hardware AKA helicopters on a daily basis.
CAREER
All good things come to an end.
During the last few years in the military, Paul felt restricted and knew he was destined to do more than just busting drugs and maintaining helicopters.
Initially, Paul thought that was in the fitness space where he had a huge passion. From that passion, a sports supplement brand was born.
Within 9 months the brand won 4 MensHealth awards and was used by A-list celebrities, elite athletes, and more. Very rapidly, the brand turned over 1 million USD from simply building connections via Twitter.
However as quickly as it grew, it collapsed. Now that’s a story for another day, and a lesson worth living.
Sounds soul destroying, but Paul saw it as a massive learning experience and so did others around him.
Very quickly friends and business associates started to ask Paul what he did to go from a military guy with no business experience to turning 7 figures with a brand in under 3 years.
Since then Paul has helped over 200 brands start, launch and scale. He has also built three 6-figure plus agencies and currently has a 6-figure mastermind running. One of the recent brands he helped from day one got acquired for just under 100 million USD.
But if you were to ask Paul personally what he loves he’ll say helping people solve problems that equal revenue increases.
He dislikes massively complexity. Paul believes everything is simple and should remain simple. When brand consulting large multi-7-figure brands the strategies that get the biggest results are the simple ones that most miss or overcomplicate.
Check out Paul’s signature methods below and you’ll be able to transform your business immediately.
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"What Paul doesn't know when it comes to launching and scaling brands isn't worth knowing. I've missed the 3 years of failure and pain having Paul guide me from idea to growing my brand"
- Stu Morgan | Suppology
TRUSTED
BY
SIGNATURE
METHODS
THIS STOPS FAILURE
AMP METHOD
I created the AMP method to simplify the essential structure that all businesses need to not fail within the first 3 years of business.
AMP – Audience, Message, Product. In that order. Has to be that order or you’ll forever struggle to get traffic and make sales.
Audience – Who exactly are you targeting? This has to be laser-focused. What do they really need, what are their desires, pain points, and what do they think?
Message – What makes your business unique to their needs and desires? Why should they champion your brand? Is the message so evocative they cannot ignore you or even get triggered by you?
Product – Your products are an outcome of understanding the 2 elements above. They solves the need or bring the desire in a way that feels new and unique to them.
I guarantee you started at product?
THIS SCALES YOU FASTER
ATTRACT METHOD
Once you have the foundations in place with the AMP method the next phase is to attract your dream customers;
Attention – You need eyeballs all over your business. You do this by having others speak very loudly about you.
Targeted – Everything you say is for that specific audience. Those that target everyone, speak to no one.
Transparent – Make it super clear what you do and why you do it.
Responsive – Always be engaging with the target audience. Be relentless.
Attractive – Your brand must be super sexy and appealing to your target audience.
Cultish – You need to create a powerful reason why people should give a fu** about your brand.
Tenacious – You have to outwork everyone…
COMPANIES
WORK WITH PAUL
"Within the first 20 minutes of a consultation Paul found circa 148k to 300k in extra annual revenue without acquiring a single new customer. Yes, I was blown away"
- ROBBY THOMPSON | Pure Organics
"Highly recommended!! Paul's understanding of target niches is simply unmatched. I owned a marketing agency in the past and Paul's knowledge surpassed any expert I had ever employed!!!"
- JAMES CUMMISKEY | PlayersFuel
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"Highly recommended!! Paul's understanding of target niches is simply unmatched. I owned a marketing agency in the past and Paul's knowledge surpassed any expert I had ever employed!!!"
- JAMES CUMMISKEY | PlayersFuel
